As England bids for its first World Cup win since 1966, a new NFT project that brims with nostalgia and English national pride has been announced. 

Sir Geoff Hurst holds the global record as the only footballer to score a hat-trick in a world cup final. He is one of the last living English football legends who played in 1966, and thus retains vivid memories of the win. He has teamed up with leading artist Reeps One and the digital auction site Rarible to digitally preserve his collections and memories of the famous victory against West Germany as NFTs.

“Receiving the call that Sir Geoff Hurst wanted us to preserve his 1966 memory is not something I will forget fast. Arguably there is nothing more iconic in sports than that hat-trick. I have been around the world twice collecting voices for the VOICE GEMS project, but this is Legendary. A legendary voice for a legendary cause. A memory frozen in time” – Reeps one – Lead Artist

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Honoring Fallen Comrades

Only three other members of the heroic 66′ England team are still alive today, and a heart-breaking number of England’s finest football heroes have tragically lost their lives to Alzheimer’s. This new collection is named THE EVERLASTING MEMORY, and in his teammate’s honor, proceeds will raise funds and awareness for the two charities that are close to Sir Geoff’s heart – Alzheimer’s Research UK and the Alzheimer’s Society.

“It’s unimaginable to win a world cup and not remember it, because the beauty of it, of the whole thing, is the memory” – Sir Geoff Hurst 

Sir Geoff has admitted that his memory of the World Cup could fade one day. Therefore the importance of this NFT drop is poignant, considering Sir Geoff witnessed his teammates suffer from the disease that affects so many. 

NFT Details

The stunning 1 of 1 and open edition NFTs, will be auctioned on the popular digital art auction site Rarible. The multiple editions have been on sale since the 3rd of December, whilst the one-off will go on sale on the 16th of December. Whoever wins the bidding for Geoffs 1 of 1 NFT will enjoy an exclusive Wembley tour plus two tickets to a football match with Sir Geoff himself.

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