In the last few years, the music industry has found more and more ways to monetize web3, whether it’s artists releasing songs as NFTs or a Bored Ape launching a career as a DJ. It seems we’re going to get a lot more music-focused NFT content as Warner Music Group has signed a deal with OpenSea.
Warner Music is famous for being the record label of top artists like Ed Sheeran and Dua Lipa and OpenSea is one of the biggest NFT marketplaces in the world.
This partnership, as per reports, will focus on bringing the artists under Warner Music’s roster to web3. As such, Warner artists will have priority access to OpenSea features and will enjoy easier discoverability on the platform. As they expand their presence in web3 and build a following, the OpenSea team will support them.
This is a win-win for both as the artist will get expert help and OpenSea will receive more traffic from the artists’ fanbase.
“Our collaboration with OpenSea helps to facilitate these [fan] communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership,” said Warner’s Chief Digital Officer Oana Ruxandra.
The first project to come out of this partnership is the NFT Label Passes for celebrity chef Jeremy Fall’s web3 record label ‘Probably A Label’, which is under Warner Music.
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Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.